Within three days of the first Zika outbreak in Wynwood, Fla., Abt’s health communicators, graphic designers and public health professionals had tested and were running the first ads in an extensive multi-language, multi-channel campaign—a process that normally takes months. The crisis communications campaign we developed with the CDC ultimately comprised nearly 370 creative pieces in two months.
We used digital and social media, including animated banner ads, Facebook and Instagram ads and Google AdWords to target audiences. Other media channels—including in-flight magazines, newspaper and radio ads and billboards—provided broader audience reach. Digital and social networking enabled rapid dissemination of prevention messages and hyper-targeting of audiences. In all, we reached more than 37 million people.
We also created a partner toolkit to help state and local health departments produce and promote Zika education events. In addition, we developed and launched a text message notification system that alerted travelers about Zika outbreak information.
Abt’s malaria spraying project in Africa helped reduce malaria incidence between 2000 and 2015 by 42 percent and mortality by 66 percent including a 71 percent decline in deaths of children under 5.
3 days after the first Zika outbreak in Florida, Abt was running tested ads for a CDC campaign. In 2 months we produced 370 components including ads, billboards, social media messages and more, reaching over 37 million people.
Good communication must bridge different cultures, practices and customs. Abt has extensive experience working with communities, stakeholders and agencies to design and implement effective campaigns. Jamaica posed a severe test because residents consider mosquitoes a fact of life. One tactic we used: reggae. We created a song in a Jamaican dialect, focused it on Zika, performed it widely and sang and danced our message into Jamaicans’ consciousness.
To combat malaria, we developed country-specific capacity building action plans to guide countries toward full ownership of indoor residual spraying. In Mali, we built the capacity of health managers to monitor malaria control activities and evaluate against international best practices.
We can apply proven disease prevention approaches to meet specific needs at the local or state level.
For more than a decade, Abt has fought mosquito-borne illnesses in dozens of countries. Our innovative—and proven—approaches have protected more than 36 million people.
We can help you protect your citizens from Triple E and tomorrow’s next vector-based disease. Ready to take the next step?
Phone: 301.347.5029 | Email: Tiffanie_Sisman@abtassoc.com